No matter how big or small your business, it will benefit from having a good website. Here are the top seven ways your business will thank you for investing in a tailored online presence.
Your website will act as an online brochure, displaying your products and services around the world, 24/7.
Even when you are not at work, your website is. Your website is advertising your products and services around the clock, and if you have an online store your potential customers don’t even have to be in your region – they merely need an interest in your product.
Improved customer relationships
By regularly publishing a blog you are engaging with potential customers in a way that you cannot do with traditional advertising. You’re proving your knowledge and expertise, and are increasing your chances of being found by a relevant audience.
More effective advertising
Your website is advertising your services 24/7, but you have to get the right people there to benefit! If you’re struggling to reach the right potential clients in your area, you can post an ad with Google Adwords, which enables you to show your business to people when they are looking for your services and products.
By using Google Analytics, you can see what your potential and existing customers want, what pages they frequently visit and what content they respond to, enabling you to tailor your offer and website instantly.
E-commerce can dramatically reduce expensive overhead while delivering a 24/7 sales force. Even if you don’t sell your product online, your website gives you the opportunity to distinguish your company or organisation to your prospective client.
If you still don’t believe a website will benefit your business, believe that your competitors believe it! They probably already have a site, which means that when potential clients are looking for your services they will find your competitors, not you. The sooner you gain a presence on the web, be it a simple brochure site or a complex e-commerce system, the better.